Lonely avenues

Lockdowns around the world have been shown to work but as fatigue set in, advertising photographer Keith Berr used his skills on a public health campaign in Cleveland, USA

As the world gets to grips with Covid, there will undoubtedly be a tsunami of lockdown photography projects. Advertising photographer Keith Berr was ahead of the curve, using his visual skills to create a public health awareness campaign in his hometown of Cleveland in the USA.

‘Lonely Avenues/The First Wave’ started as a personal project during the first wave of the pandemic when the US was in lockdown. As a photographer, the natural thing to do was to pick up a camera and take to the streets so I, together with my producer Linda Barberic, started to photograph the empty streets of Cleveland. 

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By Diana Jarvis

Diana is a writer and editor at Eye for the Light. She has a BA in History of Art and an MSc in Environment and Sustainability and has worked in travel publishing for 18 years as a photographer, book designer and writer for a wide range of publications. She’s also the Publishing and Photography Director at the British Guild of Travel Writers and undertakes travel and tourism photography commissions. You can see her work at www.dianajarvis.co.uk.