As the world gets to grips with Covid, there will undoubtedly be a tsunami of lockdown photography projects. Advertising photographer Keith Berr was ahead of the curve, using his visual skills to create a public health awareness campaign in his hometown of Cleveland in the USA.
‘Lonely Avenues/The First Wave’ started as a personal project during the first wave of the pandemic when the US was in lockdown. As a photographer, the natural thing to do was to pick up a camera and take to the streets so I, together with my producer Linda Barberic, started to photograph the empty streets of Cleveland.